Dell, BlackBerry scoff at threat from Apple-IBM alliance

“IBM Corp’s recent move to partner with Apple Inc to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now,” Euan Rocha and Alastair Sharp report for Reuters.

“Top executives at Dell and BlackBerry Ltd scoffed at the threat posed by the alliance this week, arguing the tie-up is unlikely to derail the efforts of their own companies to re-invent themselves,” Rocha and Sharp report. “‘I do not think that we take the Apple-IBM tie-up terribly seriously. I think it just made a good press release,’ John Swainson, who heads Dell’s global software business, said in an interview with Reuters in Toronto on Thursday.”

“PC maker Dell and smartphone maker BlackBerry are in the midst of reshaping their companies around software and services, as the needs of their big corporate clients morph,” Rocha and Sharp report. “BlackBerry Chief Executive John Chen similarly downplayed the threat of the alliance in an interview with the Financial Times on Thursday, likening the tie-up to when ‘two elephants start dancing.’”

“Chen told the Financial Times that BlackBerry was in early discussions with some companies about working together in parts of the enterprise market, but did not name them,” Rocha and Sharp report. “Whether a BlackBerry-Dell partnership will materialize is unclear for now.”

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Film maker. Video game historian. Will put more in here this section soon!
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